THE PRODUCT
KOSAS: TINTED FACE OIL
Whenever I hear about a new indie beauty brand, the kid inside of me squeals with excitement. I know what you are thinking, “that’s an odd thing to get excited about”. But truth be told, whenever I hear about small indie brands disrupting the traditional beauty industry system, I see it as a progressive sign that we are moving toward change. Change in how we view beauty, change in how we process and digest makeup, change in methods of delivering new innovative ingredients. There are so many new indie brands out in the market that I could quite literally do an entire post discussing different companies, their business ethos, and product pipeline. But I’ll leave that for another day! Until then, one brand that seems to be causing quite a stir is Kosas and their Tinted Face Oil foundation.
Fact: Before learning about the Kosas Tinted Face Oil, combining a face oil to my flavor-of-the-month foundation was not a novel concept to me.
In fact, I was doing just that!
I found that by applying a light facial oil (such as a few drops of jojoba or chia seed oil) to my favorite foundation, it gave my skin a level of luminosity and dewiness that was unparalleled! I was also able to both test out and use up lingering facial oils that have suddenly cropped up in my beauty cabinet.
To say I was both disappointed and ecstatic to learn that someone had already beat me to the punchline by formulating (and marketing) a product commercially with what I was already doing at home was an understatement.
Side Note: It’s no secret that my love of both science and beauty is synergistic. However, not many know that I have immense respect for the artistic community. To say that the creative process and appreciation of mixing colors and textures is simply relegated to artists alone is definitely incorrect. Formulation of skincare and color cosmetics is not only a scientific process but also an artistic process as well. So it is very near and dear to my heart. In fact, I’ve dabbled quite a bit with respect to drawing/painting, and I hope to share that with you all one day!
Ok, so how does this relate to Kosas and Sheena Yaitanes?
The Kosas innovator and founder is Sheena Yaitanes. A trained scientist, Yaitanes, was influenced at an early age through her mother who worked with seasoned beauty brands.
And based on the Kosas website:
Yaitanes’s fascination with makeup and artistic expression lead her to study chemistry at UCI and painting apprenticeship with working artist Stephanie Pryor. She holds a Master’s Degree from Argyos School of Business and Economics at Chapman University. By combining her passions she created a collection of elevated products for women who love makeup as much as she does. She makes Kosas with love in sunny Los Angeles.
Sound familiar right?!
Alright then, let’s look at the ingredients!
THE INGREDIENTS
May Contain (+/-):
THE CLAIMS
The claims as detailed on the website for the Kosas Tinted Face Oil were limited and fairly simple:
“Makeup meets skincare. Radiance-boosting botanicals absorb, allowing skin-perfecting pigment to even and illuminate complexions. A feather-weight, medium coverage foundation and deeply hydrating skin elixir.
Tinted Face Oil is a feather-weight medium coverage foundation and deeply hydrating skin elixir. Three types of mineral pigment are delivered in a base of six active botanical oils to instantly even the appearance of skin tone, minimizes pores, and erases the look of imperfections. Designed to be as easily applied as a daily serum or moisturizer, the breathable silky formula’s oils are quickly absorbed by the skin, leaving behind a perfecting layer of self-adjusting color with a velvety finish – no blending required.
Inspired by the spectrum of complexions, the 16 Tones have been optically blended making it wearable for over 48 different skin tones. With 10-second application, imperceptible all-day wear, and true nourishment, it’s the new definition of the flawless face.
We source ingredients for two reasons (extreme nourishment and supreme luxury), and we choose the ones that allow us to be both. All products are gluten, egg, and cruelty free.
Avocado Oil: Cushioning And Deeply Hydrating
Meadowfoam Oil: Moisture-Locking And Plumping
Red Raspberry Oil: Reparative And Toning
Jojoba Oil: Soothing And Balancing
Green Tea Seed Oil: Pollution And Free-Radical Fighting
Rosehip Seed Oil: Brightening And Clarifying
100% Cruelty Free, Vegan, Gluten-free.
Free of Parabens, Silicones, Sulfates, Phthalates, Mineral Oil, PEG, Petrolatum”
Ok, let’s parse this baby to its bare bones based on its ingredients:
Substantiated | Claims | What's the Problem? |
---|---|---|
👍🏻 | Makeup meets skincare. Radiance-boosting botanicals absorb, allowing skin-perfecting pigment to even and illuminate complexions. A feather-weight, medium coverage foundation and deeply hydrating skin elixir. | None |
👍🏻 | Feather-weight medium coverage foundation and deeply hydrating skin elixir. | None |
👍🏻 | Three types of mineral pigment are delivered in a base of six active botanical oils. | None |
🚫 | Instantly even the appearance of skin tone, minimizes pores, and erases the look of imperfections. | No product-specific data to substantiate claim. |
👍🏻 | Designed to be as easily applied as a daily serum or moisturizer. | None |
👍🏻 | Breathable silky formula’s oils are quickly absorbed by the skin, leaving behind a perfecting layer of self-adjusting color with a velvety finish - no blending required. | None |
👍🏻 | Inspired by the spectrum of complexions, the 16 Tones have been optically blended making it wearable for over 48 different skin tones. | None |
🚫 | With 10-second application, imperceptible all-day wear, and true nourishment, it’s the new definition of the flawless face. | This is more subjective and relative to individual results. |
👍🏻 | Avocado Oil: Cushioning And Deeply Hydrating | None |
👍🏻 | Meadowfoam Oil: Moisture-Locking And Plumping | None |
👍🏻 | Red Raspberry Oil: Reparative And Toning | None |
👍🏻 | Jojoba Oil: Soothing And Balancing | None |
👍🏻 | Green Tea Seed Oil: Pollution And Free-Radical Fighting | None |
👍🏻 | Rosehip Seed Oil: Brightening And Clarifying | None |
👍🏻 | 100% Cruelty Free, Vegan, Gluten-free. | None |
👍🏻 | Free of Parabens, Silicones, Sulfates, Phthalates, Mineral Oil, PEG, Petrolatum. | None |
SKIN TYPE & USE
According to Kosas, the Tinted Face Oil was formulated and may be applied per the following of their sixteen (16) shade range:
- For lighter coverage, use 1 drop and apply directly to skin where desired.
- For medium coverage, shake Tinted Face Oil well to emulsify, then massage 2-4 drops to skin using fingertips just as you would apply a serum or moisturizer
- For fuller coverage, use 4-6 drops.
Pretty self-explanatory.
THE GOOD & THE BAD
We counted a total combination of nine (9) botanicals extracts and oils within the total fifteen (15) ingredients (not including titanium dioxide or iron oxides) formulated in this Tinted Face Oil. That’s roughly 60% of the foundation!
Absolutely NO stabilizers or preservatives. Impressive! These luxurious botanical oils and extracts are brimming with potent natural goodness; providing an interesting twist to the traditional foundations of back in the day!
However, as in all products, just because something is made entirely of extracted oils or butters; doesn’t mean it is removed of issues. For instance, the fact that this is 60% formulated in botanicals could potentially pose the following issues:
- Staying power
- Sensitivities to extracts and oils
And other potential ingredients to note:
- Octyldodecanol is a carrier or vehicle for the other active ingredients listed. Curious. Why include this in the formulation when jojoba oil (also a carrier or vehicle) is included?! I question (just a tad) — why this was generally selected.
- Tocopherol (vitamin E) use has been shown to produce mild dermatitis – just something to be aware of.
Other than that, I really couldn’t find anything wrong.
THE UGLY (PRICE)
Kosas Tinted Face Oil ($42)
DO I NEED THIS?
Do I NEED this?
If you are on the hunt for a new foundation that incorporates the majority of its formulation with botanical oils, then the Kosas Tinted Face Oil is something to investigate. As I mentioned earlier, I was already including a few drops of face oils into my current favorite foundation of choice – so the convenience of skipping those steps by using the Kosas Tinted Face Oil is definitely intriguing.
One thing to note is that the Kosas Tinted Face Oil does leave a slightly powdery finish, oddly enough. I was surprised to observe that after applying the product to my skin, I was often left with a matte powder finish. Definitely not what I was expecting based on how the product is both formulated and marketed. So if you were scared in thinking that you’d end up with a greasy face, think again!
To follow-up on manually adding raspberry-based face oils to foundations, you may already have (and love) all that you need; thereby controlling whether you may want/need a face oil in your daily makeup routine – here are some options:
- Sunday Riley Juno Antioxidant + Superfood Face Oil
- WANDER BEAUTY Glow Ahead Face Oil
- Savor Beauty Raspberry Seed Nourish Serum
- Marie Veronique Protective Day Oil
Again, one thing is very clear, the inclusion of face oils doesn’t seem to be slowing down. Every day, I come across a new brand and product which promotes some sort of facial oil. So whether this type of product works for you, remains to be seen. And since we also know that most good quality botanical oils tend to be on the pricier side due to extraction methods, including these ingredients in a foundation will often lead to a higher pricing range. So, if the price point does not detract you from trying the Kosas Tinted Face Oil foundation, then this might be a foray into the “green” beauty space.
The choice is always yours!
DUPES
At present, there was only one dupe which included raspberry seed oil in combination with other botanical oils (jojoba) and extracts (rosemary) as it relates to the Kosas Tinted Face Oil foundation:
SUZANNE Organics Sheer Flawless Foundation
If that doesn’t work, the following products utilize a similar combination of the ingredients in its formulation:
ILIA True Skin Serum Foundation
And some folks like to compare this with the coveted Glossier brand based on its consistency:
Glossier Stretch Concealer (Reviewed here)
ARE THE CLAIMS BACKED BY SCIENCE?
We’ve said this before and we’ll say this again, the incorporation of plant extracts and botanical oils formulated in products is drawing more and more attention in the fields of therapeutics, cosmetics, and research.
But there is a definite slippery slope, folks.
Claims straddle an interesting line with respect to the beauty industry. Brands propose varying ranges of claims from very general to extremely specific. So it is up to us as consumers to be sure that brands follow the utmost transparency as it relates to consumer stewardship! Of course, my advice is to always take heed on what can be drawn from some of these botanical ingredients and really understand whether these statements truly fit. Not all essential oils or plant-derived extracts are created equal.
Overall, Kosas was true in its statements as it relates to ingredients and to its specific claims.
Either way, if you are on the hunt for an alternative to traditional foundations and were already looking to incorporate facial oils into your regimen, the Kosas Tinted Face Oil may be a product to test out. But be forewarned, it does leave a slightly powdery finish albeit formulated with so many botanical oils.
Until my next review!
5 comments
Hi! The tinted face oil sounds like an interesting product that I plan to check out. Additionally I’m intrigued by the concept of combining face oils with foundation. I used to do something similar, using moisturizer to thin out foundation. I now use a BB cream (tinted with SPF). I think combining with face oil would give it a consistency closer to what I prefer, but would this affect efficacy of the sunscreen active? The product I use is a physical sunscreen (zinc oxide) and I reason that as long as you still get adequate coverage, you wouldn’t interfere with/alter the SPF. But if the formulation featured a ‘chemical’ sunscreen (organic compound) or even a coated titanium dioxide, I wonder what the impact would be. I’d love to hear your thoughts.
Hi Jayn – You should definitely check out my Ultimate Scientific Guide to Sunscreens where I answer questions such as yours.
Ok, to answer your question of whether the efficacy will be compromised when combining face oil to a BB cream (which includes SPF) – the simple answer to that is, it depends. This depends on how you plan to incorporate your facial oil. Are you mixing it into the BB cream itself or are you applying the face oil onto your face THEN BB cream on top? If you are mixing the facial oil into the BB cream, the answer is yes it would dilute the initial effectiveness of the product – essentially diluting it. If you are applying the facial oil first then BB cream on top; I would definitely allow some time for the facial oil to absorb into your skin before applying your BB cream. Either way, if you are concerned about SPF and potentially diluting sunscreen protectiveness, then I would recommend adding a chemical sunscreen (that’s clear) product before your BB cream (tinted with SPF) to ensure you are receiving necessary sun protection.
HI, would it be ideal to use the tatcha liquid silk canvas primer on top of my sunscreen prior to applying this product? I just want to know if it will boost the effects of the tinted face oil. Thanks!!
Hi Karen – It seems the folks at Tatcha recommend that the liquid silk canvas primer be used just after your skincare+sunscreen layer but before your makeup. What “boosting effects” are you referring to? I’m not really a primer person, so I can’t personally speak to how well this will “boost” the effects of the tinted face oil.
I just came across your analysis and found it really helpful. I am a recent adopter of this Kosas face oil, and really love it! Many users of this face oil find it pills when used with certain skincare like some moisturizers and sunscreens so you need to pair it with the right products. Would be interesting to know why this is from a science perspective—I’m thinking it’s probably reacting with some ingredient that’s sometimes but not always found in those other products. If you ever revisit Kosas would be neat to add this explainer.