The importance or hype of understanding physiological skin pH and how it relates to selecting skincare products is a heated topic. Do we even know what is the optimum pH range for our skin? Is it really important to select a cleanser that works with your skin’s pH or is this marketed hype just a trend? We wanted to uncover the real scientific truth and review whether pH really helps, hinders, or provides a placebo effect for skincare routine. So here is our guide to skin pH and cleansers.