The importance or hype of understanding physiological skin pH and how it relates to selecting skincare products is a heated topic.  Do we even know what is the optimum pH range for our skin? Is it really important to select a cleanser that works with your skin’s pH or is this marketed hype just a trend?  We wanted to uncover the real scientific truth and review whether pH really helps, hinders, or provides a placebo effect for skincare routine. So here is our guide to skin pH and cleansers.

The term “clean beauty” was a rapid trend of interest in 2018.  Now that we are heading into the second later half of 2019, this topic or trend has only snowballed. This is our guide to “clean beauty”.